Brand endorsement (the difference between a brand spokesperson and a global spokesperson)

1. Have you noticed that todayendorse their brandsBrand endorsement seems to be starting to changeendorse their brandstheendorse their brands! It is no longer just fresh meat, but a variety of kings and queens have been moved out! There is a perfect diary of a domestic beauty brand in front of it.

2. Although these two have known each other for many years, they have been close friendsendorse their brandsFrom watch endorsement to brand endorsement, Bulgari and Shu Qi really match each other. Serpenti series, I really can't think of which one.

3. Brands choose "traffic stars" to endorse them, which is one of the fastest, most convenient and easier ways to show consumers the younger side of the brand. The higher the popularity of the star, the more traffic prices.

4. Brand endorsements are increasingly focusing on top stars, and a large number of brands face a limited number of top stars. Seizing star resources has become an important link, and Prada is caught in this whirlpool.

5. Therefore, Xie Xiaochan not only endorses the brand, but also endorses the voices of consumers. From Xie Xiaochan's personalized setting, we can see that his optimistic mentality of maintaining three years old forever is becoming increasingly optimistic.

6. Brand spokespersons can use their star effect and fan effect to break through the circle. For brands, they combine factors such as product category brand needs to make choices consistent with the brand and target consumers.

7. Zhang Jizhong, the brand spokesperson chosen by Mao Zhifu, has a different love affair with wine. Speaking of the famous director Zhang Jizhong, many people will come up with a series of TV dramas, films and television dramas from their childhood memories.

8. Therefore, the brand spokesperson, as a symbol and a medium, naturally becomes the core brand of brand endorsement communication. With the power of the spokesperson, the brand humanizes the materialized products and draws them.

9. The most important thing to consider in brand endorsements is consumer preferences, because the products endorsed by celebrities are most likely to affect the public. If consumers pay attention to the celebrity group, it happens to be the brand's goal.