Demand is stable and predictableinnovative productsProducts with long life cycles Innovative products are products produced to meet specific needsinnovative productsEnterprises innovate in product styles or technology to meet customers 'special needs. 2 Characteristics Different functional products are characterized by long life cyclesinnovative products, There are few product types, which are easier to predict, but low marginal returns. Innovative products are characterized by short life cycles, many model types, low prediction accuracy, but high marginal returnsinnovative productsFor example, the Swiss Army Knife is a typical innovative product with a combination of product functions. It combines tools with different functions to help users cope with complex environments. 2 The ultimate single function innovation emphasizes the minimalism of product functions. It is subtraction, removes all unnecessary functions, and highlights the core functions of the product to the greatest extent. This single function must be exerted to the extreme to create a good user experience. For example, this egg cutter is used.
4 Enterprises 'new products are independently developed by enterprises. Innovative products tailored to the needs of customer groups in a specific market are mainly divided into two categories. According to the development method, enterprises independently develop enterprises based on market demand and accumulate technology to independently complete the entire process of product development from research and development to market. 2 Users' order development According to the specific needs of users, enterprises carry out targeted research and development and customization of products. From a marketing perspective, new products are the products of the enterprise as a whole.
Innovative products often have characteristics such as uniqueness, forward-looking, user-oriented, technological advancement and market potential First of all, the uniqueness of innovative products is one of their most prominent characteristics. Such products can stand out in the market because they provide a new solution or meet previously unmet needs. For example, Apple's iPhone was launched with its unique touchscreen interface and integrated multifunctional applications.
Novelty Technical breakthrough 1 Novelty Compared with existing products on the market, innovative products are unique and novel, solving previously unresolved problems, or providing new functions and performances, meeting new or unclear needs of users 2 Technological breakthrough innovative products are technological breakthrough and are based on the latest scientific discoveries or technological progress. This technological leadership can enable the product to have a strong potential in the market.innovative products; There are many types of financial innovation products. The following are some of the main categories and their representative products. 1 Mobile payment uses electronic payment services such as smartphones and other mobile devices, such as Alipay Weixin Pay, etc., allowing users to make convenient payments anytime and anywhere. 2 Internet financial products cover online lending, equity crowdfunding, fixed investment, P2P financial management and other products use Internet platforms to connect investors with those who need funds.
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