Celebrity PR (Celebrity PR Speech)

1. Of courseCelebrity public relationsAfter the end of Tan Xinkai's affairCelebrity public relationsJiang Dalin brought trouble to Wei Zhe again. Will Zheng Qi's case be over? definitely not since Zheng Qi's case, it is not only a simple sexual harassment case, but also directly involved in the competition between DL and celebrity public relations CEA and first Capital. Therefore, in order to help China Eastern Airlines PR, celebrity PR has done a lot of homework, and they will not be willing to accept reconciliation with money. Besides, even if celebrity PR and CEA want to use money to solve this problem.Celebrity public relationsThe third season of public relations was cut for advising misbehaved celebrities the show is set in the competitive world of celebrity public relations. Robin, an American crisis public relations strategist who lives in London, is an expert in the industry. she works at a fast pace, advising misbehaved celebrities, but when it comes to her own life, Robin will become aCelebrity public relationsMy saboteur is about the life of a publicist, and it's also the life of a woman. It turns out that this public relations girl is very good at making friends with social celebrities. She often gets some very valuable information from celebrities. This time she heard a conversation that was very beneficial to the business from President Reagan's daughter. According to Reagan's daughter, "for more than 20 years, the pollen in our refrigerator has never stopped, and my father likes to eat natural pollen food at 4 pm every day." For a long time. "later, another staff member of the company's public relations department Public relations professionals, whose duties include the coordination of the public information dissemination relationship of the organization and the investigation, consultation, planning and implementation of image affairs. In the business environment of modern society, the role of public relations should not be underestimated. CEO celebrities or associations of each company can not be underestimated. If you want to show the most positive side to the public, you can not do without the help and support of public relations. It is an integral part of modern business society.

2. Mr. Lin has a rich and varied career, including in-depth reporting and analysis as a media journalist, and then as a senior manager in a multinational company. accumulated profound business operation and management experience in China's top public relations consulting institutions as a director of strategy and consultant, he specializes in media communication brand management and crisis public relations, combining theory and practice perfectly in academia. Lin Jingxin is currently a researcher at the Institute of Public Communication, Sun Yat-sen University.

3. Some people think that public relations is the relationship of the media, but in fact, the media is only one of the influencers of public relations, but why do public relations personnel often tie up celebrities or media or opinion leaders to arrange for them to attend events? that's because these people are influential people. It is hoped that they can exert their influence to help customers, enterprises or brands to influence or target people to add points to the brand, sometimes by these influential people. One woman refers to an upper-class woman. Two women, who originated in ancient times and became popular in the 1930s, generally refer to women from famous families who often go in and out of fashion venues, modern socialites, fashion celebrities and socially rich people, including the returned rich or returned children, or the status earned by their own efforts, that is, public relations. It is the part that social organizations constitute the same part that their living environment affects their survival and development.

4. it is probably something that everyone will encounter, especially some famous masters, in order to focus on their own cause, they will often decline some time-consuming visitors. This is also an art of public relations. Many celebrities at home and abroad have left us many good stories about Li Shutong, the literary guru of the early 20th century, dressed in Anak clothes three times, wearing the Sanskrit on one shoulder, and buried in seclusion. During his lecture in Qingdao, Dumen thanked the guests. Shen Honglie, mayor of the city at that time, etc. Empathy effect, as a kind of psychological stereotype, its moral evaluation is not absolute, it may involve moral aspects, especially in public relations strategies, for example, celebrities such as singers and movie stars are used in commodity advertising, that is, "celebrity effect". It is the embodiment of empathy that public relations activities often make use of the transfer of public feelings towards celebrities to extend this kind of goodwill to products or enterprises, so as to enhance their popularity and popularity. Such as getting to know the public through public relations personnel. In psychology, there is a mentality of "following the trend", that is, the vast majority of people worship and make friends with people with fame, but to different degrees, it actually reflects people's desire to improve their social status and communicate with celebrities equally. a famous public relations expert once said, "to develop a career, never ignore interpersonal relationships if you make painstaking arrangements." You can make your interpersonal relationship Celebrities, whether they are stars or some public awareness, if they all have this assistant, their assistant will also play a public relations role to a large extent. If there is any negative news, they will come forward to clarify, or adopt some ways of online public relations, will not have much impact on the star himself, and it is natural for him to know that as a star, there must be negative news. It is impossible that everyone has a good opinion of him.

5. Public relations communication not only plays an irreplaceable role in brand fame, but also plays a non-negligible role in the development of brand image. Public relations communication shapes the position of famous brands in the public's mind, allowing the public to trust the brand, love the brand and be loyal to the brand. There is no public relations communication. When communicating and shaping corporate brand names, we can adopt the "three names" strategy. 1 "celebrity" strategy, that is, using the popularity of some famous people; Celebrity advertising and celebrity public relations use the halo effect, which refers to the subjective impression formed in interpersonal perception that summarizes the whole product brand by points or partial generalization. Through the impression of celebrities and celebrities, the halo effect is not only related to people knowing too little information about each other, but is mainly due to the generalization of personal subjective inferences, expansion and stereotyping. It often tends to form people's prejudices or prejudices, producing adverse consequences, so it is important to select talents; Among many British dramas, the second half of his life tells the story of Tony, a male protagonist whose temperament has changed greatly due to the death of his wife. He chose to indulge himself to punish the world of Miserables. However, it is adapted from classic literary works, through the complex interaction between Jean Valjean and Javert. The interaction shows the depth and complexity of human nature, while public relations turns its perspective to the fiercely competitive world of celebrity public relations, showing the story of Robin, an American crisis public relations strategist; 1 This is public publicity that uses celebrity relationships to carry out, and uses the celebrity effect to influence public purchasing psychology. 2 The inspiration of this case is that this kind of company uses the crowd's psychological admiration, trust and dependence on celebrities to lure consumers. In fact, spokespersons and product sellers are just a kind of interest relationship. The lines used by celebrities to introduce products are all provided by the sellers, and the authenticity of the product promoted is unknown.